---
title: "Insights: Stakeholder Intelligence and Engagement, Driven By Analytics"
description: We turn complex, multi-source data into a deeper understanding of stakeholders, drawing on sources only available to Penta.
---
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- [ Strategy ](http://humebrophy-25254998.hs-sites-eu1.com/insight-1)
- [ Imagination ](http://humebrophy-25254998.hs-sites-eu1.com/insight-0)
- [ Ideas ](http://humebrophy-25254998.hs-sites-eu1.com/insights)
- [ Our Work ](http://humebrophy-25254998.hs-sites-eu1.com/our-work)
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- [ Strategy ](http://humebrophy-25254998.hs-sites-eu1.com/insight-1)
- [ Imagination ](http://humebrophy-25254998.hs-sites-eu1.com/insight-0)
- [ Ideas ](http://humebrophy-25254998.hs-sites-eu1.com/insights)
- [ Our Work ](http://humebrophy-25254998.hs-sites-eu1.com/our-work)
- [ About Us
](http://humebrophy-25254998.hs-sites-eu1.com/team)
- [ Locations ](http://humebrophy-25254998.hs-sites-eu1.com/insight-0#)
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# Imagination
# Driven by insight. But how?
Penta Creative combines analytical insights with expertise in brand strategy, storytelling, design, and technology to help clients increase the accessibility, reach, and emotional resonance of their ideas.
#### Cut Through the Fog
The world is too complex and disorderly to rely on guesses about the right path forward. Penta's insights allow you get unstuck, taking action with data-driven confidence. We are guides working right alongside you.
#### See Around the Corner
No leader likes surprises. That is why we bring you data assets, analytics and intelligence tools, and the leDing subject matter experts. Our combination of insights, strategy and imagination allows you to spot emerging opportunities and risks. We provide situational awareness, anticipating what’s next, and pre-emptive responses.
#### Strategy Powered by Science
We believe in rigorous, scientific approaches to planning. Our analysts use AI to integrate multi-source data and cut the time to insight. We then bridge the gap between data and human reality by testing our insights with real people: focus groups, polling and surveys enhanced with the application of neuroscience to understand what people feel as well as say.
# Our Insights Capabalities
What we can do for you...
### Data Science & Analytics
**Data ingestion
**25 million pieces of data in 100+ languages in 120+ countries, covering 50,000 companies every day.
**Momentum **
A proprietary measure of mass and velocity to measure what is driving momentum or bubbling up next.
**Sentiment analysis**
12+ years of training and machine learning to create a leading NLP and sentiment algorithm.
**Intel platform**
Self-service platform with access to media and reputation intelligence modules.
**Text analysis**
A deeper-dive approach to analyzing smaller datasets that looks for message penetration.
**Media monitoring**
Real-time, always-on media alerts.
### Primary Research
**Policymaker research**
We are the one organization that reaches actual policymakers and senior staff to get viewpoints on companies and issues in the U.S and Europe.
**Focus groups**
Proprietary "naturally occurring" focus groups, consisting of people and their circles of discussion partners conducted in natural settings.
**Emotional measurement**
Neuroscience monitors in qualitative settings and response-latency timers in quantitative settings to gain a measure of emotional reaction to messaging.
**Polling & message testing**
Telephone and online surveys, designed with clients.
**In-depth interviews**
Longer-form discussions with influential stakeholders.
# What's on our Mind
Some of our most recent analysis
###### 1 min read
#### [Economic sentiment falls to its lowest point since early January](http://25254998.hs-sites-eu1.com/oldblog/economic-sentiment-falls-to-its-lowest-point-since-early-january)
Feb 28, 2024 by Madeline Markenson
Economic sentiment decreased over the last two weeks, falling to its lowest point since the first week of January. The...
###### 1 min read
#### [Penta Group elects Stacy Kerr and Jill Craig as senior partners; Scott Elder and Kris Havens as partners](http://25254998.hs-sites-eu1.com/oldblog/penta-group-elects-stacy-kerr-and-jill-craig-as-senior-partners-scott-elder-and-kris-havens-as-partners)
Feb 27, 2024 by Isabella Velasco
WASHINGTON, D.C. (27 February 2024): Penta Group, the world's first full-scale stakeholder solutions firm, today...
###### 6 min read
#### [The WTO – Doing It All Again](http://25254998.hs-sites-eu1.com/oldblog/wto-conference)
Feb 23, 2024 by Stuart Harbison
Is it sensible for the World Trade Organization to have ministerial-level meetings every two years or so? It’s an open...
# Our Work
How we approach insights for our clients
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# Get in Touch
Please let us know how we can bet help you out.
         
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