Develop a simple, unifying idea...
That explains what you are doing, with whom, and why: for some organizations, this is a theory of change; in politics, it might be the core platform or a call to action; in business, perhaps a vision of the future or a statement of motivation. What matters is that this idea is simple and clear, so stakeholders can pass it on to others. The best communicators boil everything down into a basic idea that they repeat, repeat, repeat. They are also clear about the arguments against the case they are making.
We talk about what it means to create this burning platform; to make a deep connection between people, bringing them together in a community.
And then we take our recommendations for action and drive them forward relentlessly.
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