--- title: Penta - The world's first comprehensive stakeholder solutions firm description: Penta provides data-driven solutions for stakeholder strategy and engagement. We are your indispensable guide to an uncertain world image: https://humebrophy-25254998.hs-sites-eu1.com/hubfs/Penta%20Logos/PentaGroup_Green_RGB.png --- [Skip to the main content.](http://humebrophy-25254998.hs-sites-eu1.com/home-0#main-content) [![PentaGroup_White_RGB](https://humebrophy-25254998.hs-sites-eu1.com/hs-fs/hubfs/PentaGroup_White_RGB.png?width=5064&height=1038&name=PentaGroup_White_RGB.png "PentaGroup_White_RGB")](https://pentagroup.com) [![PentaGroup_Green_RGB-1](https://humebrophy-25254998.hs-sites-eu1.com/hs-fs/hubfs/Penta%20Logos/PentaGroup_Green_RGB-1.png?width=200&height=41&name=PentaGroup_Green_RGB-1.png "PentaGroup_Green_RGB-1")](https://pentagroup.com) - [ Our Expertise ](http://humebrophy-25254998.hs-sites-eu1.com/home-0#) - [ Stakeholder Insights ](http://humebrophy-25254998.hs-sites-eu1.com/stakeholder-insights) - [ Strategy ](http://humebrophy-25254998.hs-sites-eu1.com/insight-1) - [ Imagination ](http://humebrophy-25254998.hs-sites-eu1.com/insight-0) - [ Ideas ](http://humebrophy-25254998.hs-sites-eu1.com/insights) - [ Our Work ](http://humebrophy-25254998.hs-sites-eu1.com/our-work) - [ About Us ](http://humebrophy-25254998.hs-sites-eu1.com/team) - [ Locations ](http://humebrophy-25254998.hs-sites-eu1.com/home-0#) - [ Careers ](http://humebrophy-25254998.hs-sites-eu1.com/careers) - [ Contact ](http://humebrophy-25254998.hs-sites-eu1.com/contact) Toggle Menu Toggle Menu - [ Our Expertise ](http://humebrophy-25254998.hs-sites-eu1.com/home-0#) - [ Stakeholder Insights ](http://humebrophy-25254998.hs-sites-eu1.com/stakeholder-insights) - [ Strategy ](http://humebrophy-25254998.hs-sites-eu1.com/insight-1) - [ Imagination ](http://humebrophy-25254998.hs-sites-eu1.com/insight-0) - [ Ideas ](http://humebrophy-25254998.hs-sites-eu1.com/insights) - [ Our Work ](http://humebrophy-25254998.hs-sites-eu1.com/our-work) - [ About Us ](http://humebrophy-25254998.hs-sites-eu1.com/team) - [ Locations ](http://humebrophy-25254998.hs-sites-eu1.com/home-0#) - [ Careers ](http://humebrophy-25254998.hs-sites-eu1.com/careers) - [ Contact ](http://humebrophy-25254998.hs-sites-eu1.com/contact) - Example Link - Example Link - Example Link We are your indispensable guide to an uncertain world The world's first comprehensive stakeholder solutions firm   [![CONTACT US](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/25254998/interactive-98488551904.png) ](http://humebrophy-25254998.hs-sites-eu1.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJiJyipsThbJpKoY9d0qnxzx4Cg42reA6uIwTfLz6uDAUSuc%2BZHAn%2FslY6E2Ezdp2fMaqcJsgCWbOM6zYZy5DkLbK05w0rJE1EHWk0QvjTl%2Fgq9RFja54%2FhdKUxYcz4Oq0Y%2FONyVKHOTP9SPDcy8pgg5H8suxm%2BZuY2A355coVa6dGTer9QWQ7lC0MHk%2BhaUQ%3D%3D&webInteractiveContentId=98488551904&portalId=25254998) What we do ## At Penta, we have reimagined communications, reputation management, and brand-building for times of turbulence. Learn more about how our work uses data and insights in a way our competitors can only talk about... 50 % Our professional fees derive from information services: clients purchasing data, analytics, and insights on their stakeholders. 12 Cities Our matrixed teams span North America, Europe, and Asia with offices in capitals across the globe. 8 to 1 In 2023, we combined eight companies — five information services businesses and three consulting firms — into one, global Penta. Clients tell us it’s as if our team has worked together forever. ![Mark_RGB_PentaBlue](https://humebrophy-25254998.hs-sites-eu1.com/hs-fs/hubfs/Penta%20Logos/Mark_RGB_PentaBlue.jpg?width=98&height=109&name=Mark_RGB_PentaBlue.jpg) #### We are your indispensable guide to an uncertain world.  ** At Penta, we have reimagined communications, reputation management, and brand-building for times of turbulence.  Political populism, digitization and AI, cultural breaks, and geopolitical turmoil are the new way of things.  Uniquely, we help our clients understand every individual stakeholder in detail and as components of an integrated, deliberate corporate engagement strategy. ** ![Mark_RGB_PentaGreen](https://humebrophy-25254998.hs-sites-eu1.com/hs-fs/hubfs/Penta%20Logos/Mark_RGB_PentaGreen.jpg?width=100&height=111&name=Mark_RGB_PentaGreen.jpg) #### Our work begins and ends with data. ** We bring uncommon new analytical tools to our work.   These tools give us the insights that inform our point of view. A perspective on what your stakeholders are seeing, thinking, and doing. A forecast of the future, anticipating trends - so you can see what’s coming around the corner. Even things you don’t know about your own business. Together, these insights help you to plan and then act fast - ultimately achieve the results you desire.  ** [![Strategy Service Mini-Icon](https://humebrophy-25254998.hs-sites-eu1.com/hubfs/Pentagroup.co%20-%20Website%20Files%20-%20DO%20NOT%20EDIT/Strategy%20Service%20Mini-Icon.jpg) ### Intelligence Momentum measurement Reputational analysis Policymaker research Trend forecasting: What's Next? Message testing Media monitoring and analysis Risk assessment ESG and DEI analysis Custom research and predictive analytics Public opinion polling Stakeholder mapping and research ](http://humebrophy-25254998.hs-sites-eu1.com/stakeholder-insights) ![Intelligence Service Mini-Icon](https://humebrophy-25254998.hs-sites-eu1.com/hubfs/Pentagroup.co%20-%20Website%20Files%20-%20DO%20NOT%20EDIT/Intelligence%20Service%20Mini-Icon.jpg) ### Strategy Corporate strategy Issue management Reputation and brand Product strategy and innovation Customer segmentation Executive engagement and positioning Messaging and communications/ Go-to-market Media relations and crisis management Advertising and digital strategy Our clients # Penta serves a majority of the Fortune 50 companies and their associations Featured analysis ###### 1 min read #### [Economic sentiment falls to its lowest point since early January](http://25254998.hs-sites-eu1.com/oldblog/economic-sentiment-falls-to-its-lowest-point-since-early-january) Feb 28, 2024 by Madeline Markenson Economic sentiment decreased over the last two weeks, falling to its lowest point since the first week of January. The Penta-CivicScience Economic Sentiment Index (ESI) decreased 1.4 points over the last two weeks to 35.7. Four of the ESI’s five... ###### 1 min read #### [Penta Group elects Stacy Kerr and Jill Craig as senior partners; Scott Elder and Kris Havens as partners](http://25254998.hs-sites-eu1.com/oldblog/penta-group-elects-stacy-kerr-and-jill-craig-as-senior-partners-scott-elder-and-kris-havens-as-partners) Feb 27, 2024 by Isabella Velasco WASHINGTON, D.C. (27 February 2024): Penta Group, the world's first full-scale stakeholder solutions firm, today announced that Stacy Kerr and Jill Craig have been elected as senior partners. Penta also announced the election of Scott Elder and Kris Havens... ###### 6 min read #### [The WTO – Doing It All Again](http://25254998.hs-sites-eu1.com/oldblog/wto-conference) Feb 23, 2024 by Stuart Harbison Is it sensible for the World Trade Organization to have ministerial-level meetings every two years or so? It’s an open invitation for trouble makers to obstruct decisions in the intervals between meetings in order to build up tactical positions. It turns... Penta Policy Insiders ## Penta brings together senior policymakers to provide data-driven insights that improve policy conversations. [ Learn More ](https://policyinsiders.pentagroup.co/) Contact us ### Get in touch to learn more about our products, services, & solutions   ![Frankfurt](https://humebrophy-25254998.hs-sites-eu1.com/hs-fs/hubfs/Frankfurt.png?width=300&height=100&name=Frankfurt.png) ![Paris](https://humebrophy-25254998.hs-sites-eu1.com/hs-fs/hubfs/Paris.png?width=300&height=100&name=Paris.png) ![Brussels](https://humebrophy-25254998.hs-sites-eu1.com/hs-fs/hubfs/Brussels.png?width=300&height=100&name=Brussels.png) ![Dublin](https://humebrophy-25254998.hs-sites-eu1.com/hs-fs/hubfs/Dublin.png?width=300&height=100&name=Dublin.png) ![London](https://humebrophy-25254998.hs-sites-eu1.com/hs-fs/hubfs/London.png?width=300&height=100&name=London.png) ![Hong-Kong](https://humebrophy-25254998.hs-sites-eu1.com/hs-fs/hubfs/Hong-Kong.png?width=300&height=100&name=Hong-Kong.png) ![Singapore](https://humebrophy-25254998.hs-sites-eu1.com/hs-fs/hubfs/Singapore.png?width=300&height=100&name=Singapore.png) ![Vail](https://humebrophy-25254998.hs-sites-eu1.com/hs-fs/hubfs/Vail.png?width=300&height=100&name=Vail.png) ![SF](https://humebrophy-25254998.hs-sites-eu1.com/hs-fs/hubfs/SF.png?width=300&height=100&name=SF.png) ![New-York](https://humebrophy-25254998.hs-sites-eu1.com/hs-fs/hubfs/New-York.png?width=300&height=100&name=New-York.png) © 2024 Penta Group, LLC         - [Terms of Use](http://humebrophy-25254998.hs-sites-eu1.com/terms-of-use) - [Privacy Policy](http://humebrophy-25254998.hs-sites-eu1.com/privacy-policy) © 2026 Penta Group, LLC